Challenge: Design and build a Signage System for display at Auto dealerships for an extremely brand conscious car manufacturer. Signage display must be functional and work well in dealer showrooms while complementing the brand’s high end, quality and elegant market positioning--all within budget constraints.
Solution: Conceived, designed and produced an 8 foot tall tubular sign system that could accommodate a double graphic for brand promotion. To stay within budget and maintain brand image requirement, used sheet metal with a powdered coating to give the illusion of brushed aluminum at less cost. Also increased cost effectiveness by drop shipping directly to dealers.
Result: Sign System satisfied all design, function and budget objectives and exceeded client expectations. System was utilized by all BMW dealerships nationwide.